In overseeing market segmentation practices, how do you know if the segmentation has splintered the market into too many segments that are too small? Conversely, how do you know if the segments are too big and perhaps should be broken into more segments that are smaller?

Targeting:

1. What is targeting and why do marketers do it?
2. How do marketers choose (what criteria they use to choose) a segment to target consumers?
3. For the following market sizing practice, using the procedures offered in the textbook, estimate the possible market for the manufacturers and distributors of the following products could sell in the McAllen-Edinburg-Mission metropolitan area:
4. 
   
   1. Backpacks.
   2. Organic eggs.
   3. Netflix subscriptions
5. Now for something different, go to your university's home page. In the general information somewhere will be the basic descriptive statistics on your student body demographics. Use that data to size the market for
   1. rental books
   2. electric scooters
   3. uber calls.