NP(at) is Net Profit After Taxes

... thats all the info i have....

np(at) is the net profit after taxes

thats the example we have

Application C. It is January 1, 2018. Assume that your boss gives you the following information on these product items. 2016 2017 2017 2017 2017 2017 Sales 2018 S Investment Depreciation Per 1%Mkt. Share Gain (000) (000) Total Item Sales Sales Assets NP (AT). Major Competitor Target %. Mkt. Share Expense Industry 12.0 56,0 50.0 55.0 110.0 10.0 220.0 4.0 40.0 400.0 100.0 108.0 200.0 18.0 30.0 80.0 28.0 25.0 200.0 240.0 500.0 25.0 3 90.0 800.0 100.0 30.0 100.0 125.0 170.0 350.0 (15.0) 4 15.0 500.0 50.0 40.0 50.0 25.0 5 26.0 100.0 5.0 2.0 300.0 100.0 40.0 20.0 All sales, profits, expenses and costs to obtain market share gain data are in (000s). The tax rate is 40.0% a. Identify and classify each of the Items 1-5. Justify and explain your answer Item Item 2 Item 3 b. What is your Total Cash Flow figure for these five product items? c. If you were to decide to invest to gain competitive advantage for your product mix versus your major competitor, which product or products would you invest, and how much per item, given your available Total Cash Flow dollars. Marketing Scenario B: You are the brand manager for your company. The accounting department on January 1, 2018 has provided you with the following information about your area of product inanagrient responibility: S Investment 2017 CLEDaN Depreciation PI%1a aunqs Major Competitor Target % Share Gain 2016 2017 2017 2017 Industry (oo0) (0o0) Item Sales Sales Assets NP (AT) INP(ATV0.61 Expense OOST 09S 0'08 O 12.0 48.0 52.0 110.0 22.0 218.0 239.8 200.0 18.0 0'00 0008 000S 000E L9'9 O0OT o0or 50.0 9 O'06 L9'I All sales, profits, espeuses, asnets and market shareto obtain market share gain data are in (000s). The tax rate is 40.0% MSme 0Sz O'00S 00z 000z 100.0 125.0 170.0 350.0 15.0) 28.0 32.0 100.0 5.0 osD a. Identify and classify each of the Items-6-10. Justify and explain your answer. MS % O1. ooS MSme H 92 oti SGR % S21-ot 9 ua 1 %8 sh-25 0208 tt 09 1z-LE coh ooh 300 ooE 32 01 -22 220 S00H82 82 o02-02z ooz # 22 +12 = 34 ah oE+81 t Calculate the total available cash flow dollars for the entire product mix: ttens 6, 7,.., 10. ROA= 30Apo IS ROA- NP(ST) TA SiIObtSZ =Si+(Si)b s2+ S ol ho2 ol9S t So yw must applhy RoA rule: f s6R ROA STAR S6RROA= Cash Cow oos S6A7 ROA 108 STAR Application C. It is January 1, 2018. Assume that your boss gives you the following information on these product items. 2016 2017 2017 2017 2017 2017 Sales 2018 S Investment Depreciation Per 1%Mkt. Share Gain (000) (000) Total Item Sales Sales Assets NP (AT). Major Competitor Target %. Mkt. Share Expense Industry 12.0 56,0 50.0 55.0 110.0 10.0 220.0 4.0 40.0 400.0 100.0 108.0 200.0 18.0 30.0 80.0 28.0 25.0 200.0 240.0 500.0 25.0 3 90.0 800.0 100.0 30.0 100.0 125.0 170.0 350.0 (15.0) 4 15.0 500.0 50.0 40.0 50.0 25.0 5 26.0 100.0 5.0 2.0 300.0 100.0 40.0 20.0 All sales, profits, expenses and costs to obtain market share gain data are in (000s). The tax rate is 40.0% a. Identify and classify each of the Items 1-5. Justify and explain your answer Item Item 2 Item 3 b. What is your Total Cash Flow figure for these five product items? c. If you were to decide to invest to gain competitive advantage for your product mix versus your major competitor, which product or products would you invest, and how much per item, given your available Total Cash Flow dollars. Marketing Scenario B: You are the brand manager for your company. The accounting department on January 1, 2018 has provided you with the following information about your area of product inanagrient responibility: S Investment 2017 CLEDaN Depreciation PI%1a aunqs Major Competitor Target % Share Gain 2016 2017 2017 2017 Industry (oo0) (0o0) Item Sales Sales Assets NP (AT) INP(ATV0.61 Expense OOST 09S 0'08 O 12.0 48.0 52.0 110.0 22.0 218.0 239.8 200.0 18.0 0'00 0008 000S 000E L9'9 O0OT o0or 50.0 9 O'06 L9'I All sales, profits, espeuses, asnets and market shareto obtain market share gain data are in (000s). The tax rate is 40.0% MSme 0Sz O'00S 00z 000z 100.0 125.0 170.0 350.0 15.0) 28.0 32.0 100.0 5.0 osD a. Identify and classify each of the Items-6-10. Justify and explain your answer. MS % O1. ooS MSme H 92 oti SGR % S21-ot 9 ua 1 %8 sh-25 0208 tt 09 1z-LE coh ooh 300 ooE 32 01 -22 220 S00H82 82 o02-02z ooz # 22 +12 = 34 ah oE+81 t Calculate the total available cash flow dollars for the entire product mix: ttens 6, 7,.., 10. ROA= 30Apo IS ROA- NP(ST) TA SiIObtSZ =Si+(Si)b s2+ S ol ho2 ol9S t So yw must applhy RoA rule: f s6R ROA STAR S6RROA= Cash Cow oos S6A7 ROA 108 STAR