Question
NTRODUCTION It was another sleepless night for Brian French. As a new father, French had grown accustomed to sleep deprivation, but on this night, it
NTRODUCTION
It was another sleepless night for Brian French. As a new
father, French had grown accustomed to sleep deprivation,
but on this night, it was his businessnot his newborn
daughterthat had him tossing and turning. French was
the president and co-owner of Peregrine, a Vancouver-
based manufacturer of custom retail displays that were used
in stores, banks, and art galleries (Exhibit 1). Peregrine
had been working on a display for Best Buy when one of
the company's two computer-numerical-control (CNC)
machines broke down (Exhibit 2). When the machine went
down, French watched progress on the Best Buy job slow
to a halt. Although French had been assured that the CNC
machine would be back up and running within 24 hours, the
breakdown revealed a deeper problem: the CNC machines
represented a major bottleneck for Peregrine, and if this
machine was down for more than the promised 24-hour
period, the Best Buy job could not be completed on time,
and workers would need to be sent home. French was
frustrated by this predicament and was determined to make
the changes necessary to ensure it would not happen again.
PEREGRINE
In 2012, French left PricewaterhouseCoopers to purchase
Peregrine along with two co-investors. The investment
team had been looking for an opportunity to purchase a
company with a successful track record and a founder who
was ready for retirement; Peregrine had fit the bill. Founded
in 1977, Peregrine had been operated profitably for 35 years
in downtown Vancouver, British Columbia, Canada. In
Peregrine, the investors would be acquiring a company with a
history of success and an experienced team that had expertise
in manufacturing a wide array of custom plastic products.
When Peregrine was acquired in 2012, it had employed
6 people and had $600,000 in sales. Under French's
management, the company had grown to more than 30
employees and more than $6 million in sales by 2016.
THE CNC MACHINE DECISION
When the CNC machine broke down, it was a wake-up call
for French. The production line was dependent on both
CNC machines working full timeif they slowed down or
needed repair, the business suffered. French believed the
key to relieving this bottleneck would be increasing capacity.
It not only would prevent downtime but also would allow
the company to take on new business. If capacity increased,
French estimated that sales revenues would rise by at least
$50,000 per month due to unmet demand and increased
efficiency. The company's margins on the additional
revenues were expected to be 35%. French saw three viable
options to increase capacity:
1.
Purchase an additional CNC machine for cash,
2.
Finance the purchase of an additional CNC machine, or
3.
Add a third shift (a night shift) to better utilize the two
CNC machines Peregrine already owned.
Peregrine: The CNC Machine Decision
French considered the details of each option, keeping in
mind that for long-term projects he would use a discount rate
of 7%.
OPTION 1: PURCHASE A NEW CNC MACHINE WITH CASH
Although it would be costly, the idea of adding a third CNC
machine appealed to French. It would provide him peace of
mind that if there were a breakdown, jobs would continue
on schedule. French's preliminary research revealed that
the cost of the new equipment would be $142,000. He also
estimated that there would be increased out-of-pocket
operating costs of $10,000 per month if a new machine were
brought online. After five years, the machine would have a
salvage value of $40,000. Although Peregrine did not have
the cash readily available to make the purchase, French
believed that with a small amount of cash budgeting and
planning, this option would be feasible.
OPTION 2: FINANCE THE PURCHASE OF A NEW CNC MACHINE
The company selling the CNC machine also offered a
leasing option. The terms of the lease included a down
payment of $50,000 and monthly payments of $2,200 for five
years. After five years, the equipment could be purchased
for $1. The operating costs and salvage values would be the
same as option 1, the purchasing option. The company had
the necessary cash on hand to make the down payment for
the lease. With both the leasing and purchasing options,
the company had sufficient space to operate the new
equipment, and French believed he had almost all of the
right employees in place to execute this plan.
OPTION 3: ADD A THIRD SHIFT
French and one of his co-investors had extensive experience
in the trucking industry and had seen firsthand the effect
of utilizing equipment around the clock. French believed
adding a third shift could unlock a lot of value at Peregrine,
and it could be done at a low cost. Adding a third shift would
involve moving several existing employees to work the night
shift and would also mean hiring some new employees.
Although French believed that in time he may add a full
third shift to increase overall capacity, his initial plan was for
the night shift to run as a "skeleton crew" with the primary
purpose of keeping the CNC machines operational for 24
hours. He believed that adding a third shift would produce
the same increase in revenue as adding a new CNC machine
to his existing shifts. He estimated that adding a third shift
would create $12,000 in additional monthly out-of-pocket
operating costs, but no new machinery would need to be
ASSIGNMENT QUESTIONS 1. Without using any numbers, identify the strengths and weaknesses of the three options identified by French. Are there any other options French should consider? 2. Compute and compare the net present value and payback period of each option. 3. Make a recommendation for French. 4. Rounding to the nearest 1%, at what discount rate does leasing produce a higher net present value than paying cash?
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