Number and discuss 5 competitor's factors that affect your product's distribution. Include the competitor's product and why your product and/or distribution strategy is equal or better to that companys products/distribution strategy. Defend why you must equal and not better your competitor (sometime you just can't better your competition, you can only equal them - think Coke Cola or Snickers - no new drink or candy bar will be able to better them). As an example using the football chips