number each question in your response 1. What are the objectives of the service/what do we wish hope to accomplish? 2. Describe the market research you will be conducting. What market segment/target audience do we wish to serve? 3. Answer the following questions: o What is our "positioning", o What makes our service unique in the market vs. our competitors ? o What will your competitor analysis show? 4. Address the 4 P's Price: How will we price the services? Place: Where will the services be offered? Product - Service: What exactly will we be offering? Promotion: What unique ways will we promote our services, and to whom? 5. How will we define success