Question
Number the steps from 1-12. Copy and write the number of order in the blank. __Clarify the purpose. __Verify the resources. __Formulate survey goals. __Perform
Number the steps from 1-12. Copy and write the number of order in the blank.
__Clarify the purpose. __Verify the resources. __Formulate survey goals. __Perform the sampling. __Write the questionnaire. __Choose a survey method. __Administer the questionnaire. __Process and store data. __Pilot test and revise or change the questionnaire. __Report the survey results. __Analyze and interpret the survey results. __Make a conclusion.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
