Nutella 'riots' spread across French

supermarkets

A discount on Nutella has led to violent scenes in a chain of French

supermarkets, as shoppers jostled to grab a bargain on the sweet spread.

Intermarch supermarkets offered a 70% discount on Nutella, bringing the price down

from 4.50 (3.90) to 1.40.

But police were called when people began fighting and pushing one another.

"They are like animals. A woman had her hair pulled, an elderly lady took a box on her

head, another had a bloody hand," one customer told French media.

A member of staff at one Intermarch shop in central France told the regional

newspaper Le Progrs: "We were trying to get in between the customers but they were

pushing us."

All of its stock was snapped up within 15 minutes and one customer

was given a black eye, the report adds.

Similar scenes have been reported across France, with some being described as "riots".

The hunt for discounted jars continued on Friday, with shoppers in a supermarket near

Toulouse being handed just one each.

Question 1. Explain clearly what this tells us about the elasticity of the product.

Question 2. Sketch a supply demand curve to explain what happened.