O can be an excellent initial strategy for exploring the profitability of selling goods to foreign buyers without spending much, if any, additional capital (should the company's domestic plants have unused production capacity that can be utilized to produce goods for export). O works well when a firm does not have the financial resources to build profit sanctuaries in foreign country markets. is usually a weak strategy if a company's chief competitors are pursuing multicountry strategies or global strategies. O can be a powerful and profitable strategy because the company avoids the risk of adverse changes in currency exchange rates