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o combat the uncertainty that Seymour Semiconductors faces, Lisa Monroe should direct the company to ________.* A) take small positions in alternative technologies and wait
o combat the uncertainty that Seymour Semiconductors faces, Lisa Monroe should direct the company to ________.*
A) take small positions in alternative technologies and wait until technological uncertainty resolves, then invest
B) decide on a particular course of action, invest, and continue commitment
C) put several new offerings in buyers' hands to gauge their reactions, once their preferences are clear, invest
D) avoid fixing on a particular design or set of features early; fail fast, fail cheap; learn fast, and try again
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