O Question 2 1 pts A company engaging in social listening notices a sharp increase in volume of social media mentions of the company accompanied by a sharp decrease in sentiment about the company. It is likely that: the software that encodes sentiment is glitching O there is an impending brand crisis the company's social media activities are having the desired effect external events unrelated to the company are causing these changes Question 3 1 pts A measure of the percentage of individuals who visit the landing page of an online retailer triggered by an email marketing campaign is the: conversion rate open rate O landing rate O click-through rate