o reposition a beverage from low nutrition to high nutrition on the perceptual map in Figure $9-10,$ the best strategy for a marketer would be to:

A perceptual map of beverages based on the dimensions of nutrition and target age."The $2$ dimensions create $4$ quadrants: High nutritional children$$s drink, low nutritional children$$s drink, low nutritional adult drink, and high nutritional adult drink.Orange juice is a high nutrition, age neutral drink.Mineral water is a nutritionally neutral, adult drink.Sugared soft drinks are low nutrition, age neutral drinks.High nutritional children$$s drinks include regular milk, milk shakes, and chocolate milk that will be strategically repositioned.Low nutritional children$$s drinks include fruit$-$flavored drinks.Low nutritional adult drinks include skinny lattes and coffee.High nutritional adult drinks include nutritionally designed diet drinks, tea, sports drinks, and the strategically repositioned $$adult$$ chocolate milk. $"$

Multiple Choice

focus advertising on indulgence rather than health.

inform consumers of high vitamin and mineral content in the beverage.

appeal to consumers with sophisticated packaging.

appeal to children with an animated character in advertising.

focus messaging on an array of fruit flavors