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Oakley Sunglasses describes its customers as male and female, 1 8 to 2 5 years of age, single, high school graduates, and earners of aboveaverage

Oakley Sunglasses describes its customers as male and female,

18

25

years of age, single, high school graduates, and earners of aboveaverage incomes. How would the company have identified this market segment?

.

through a market development strategy

.

through an environmental audit

.

through a target market strategy

.

through a statement of purpose

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