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Obesity is a serious problem in the Arab world as well as worldwide. Young people in the Arab world are facing problems caused by

 

Obesity is a serious problem in the Arab world as well as worldwide. Young people in the Arab world are facing problems caused by obesity for many reasons, such as a lack of outdoor sports owing to the high temperatures in many world countries and bad eating habits. Some companies have identified increasing levels of obesity as business opportunity and have started to introduce many products with claims that consumers can lose more than 10 Kg in a week. Many of these products are made from natural ingredients and so companies that they have no unwanted side effects. Many of these products are registered by the Health Ministry in some Arab world continue, which support product claims that customers will experience no side effects. Accordingly, marketers are allowed to sell them. Many of these products are offered by sellers of natural ingredients. Explain product-market growth strategy for this scenario. Justify your answer. (5 marks)

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