Objective: Assess "youtube" corporate governance structure and examine the relationships between different stakeholders in the business (stockholders, society, bondholders, and financial markets).

Key Steps

1. Examine whether there is a separation between the management of a business and its owners. If so, assess how much power owners have in monitoring management and influencing decisions.

2. If the firm has borrowed money, either form banks or in the form of bonds, evaluate the potential for conflicts of interest between the equity investors and lenders and how it is managed.

3. If the firm is publicly traded, examine how markets get information about the firm and investor reactions and assessments of the stock.

4. Evaluate the companys standing as a corporate citizen, by looking at its reputation (good or bad) in society.