Objective: Develop an appropriate promotional mix for Guardians of the galaxy 3. Instructions: Assume the role...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Objective: Develop an appropriate promotional mix for Guardians of the galaxy 3. Instructions: Assume the role of promotional/marketing intern for a major motion picture company and you have an unlimited budget. Provide answers for the criteria listed below. You need to save each requirement as you work into one document that you will submit when you finish. This performance final will take you 4 days to complete and submit. DAY ONE Criteria: 1. Page 1-Title Page a. Movie Title b. Picture of Movie c. Your name 2. Page 2-Sales Pitch a. In your sales pitch, you should tell the customer about the movie and why they (the target market) should go see it. I should have a good idea what the movie is about from reading your sales pitch. Remember you are selling the movie! i. DO NOT COPY AND PASTE A SUMMARY FROM A WEBSITE! You will not get credit for this part if you copy and paste. ii. Must be at least 1/2 page typed-single spaced; 12 point font, Times New Roman or Arial iii. You can type it as if you are talking to the person. Remember what you learned in regards to attaining the sale. Introduce yourself and then pitch the movie. You will also need to ask for the customer to buy the DVD or ticket to the movie! DAY TWO 3. Page 3- Target Market a. Describe the target audience for the movie in detail. i. You should include 3 demographics, 2 geographics, and 3 psychographics. You may bullet point this list. ii. Do not generalize; make your target market specific. iii. Write 1 paragraph, 5 sentences, explaining why your target market would enjoy this movie.-double spaced; 12 point font, Times New Roman or Arial DAY THREE 4. Page 4- Advertising a. Create a magazine advertisement for the movie. This advertisement will be used in magazines to promote the movie. Make sure it looks professional and is neat. i. Your magazine advertisement can be created by hand using printer paper or on the computer using a program of your choice. It must be in color. To get credit for the magazine advertisement it needs to 100% original! Remember to include the headline conv signature and illustration! Objective: Develop an appropriate promotional mix for Guardians of the galaxy 3. Instructions: Assume the role of promotional/marketing intern for a major motion picture company and you have an unlimited budget. Provide answers for the criteria listed below. You need to save each requirement as you work into one document that you will submit when you finish. This performance final will take you 4 days to complete and submit. DAY ONE Criteria: 1. Page 1-Title Page a. Movie Title b. Picture of Movie c. Your name 2. Page 2-Sales Pitch a. In your sales pitch, you should tell the customer about the movie and why they (the target market) should go see it. I should have a good idea what the movie is about from reading your sales pitch. Remember you are selling the movie! i. DO NOT COPY AND PASTE A SUMMARY FROM A WEBSITE! You will not get credit for this part if you copy and paste. ii. Must be at least 1/2 page typed-single spaced; 12 point font, Times New Roman or Arial iii. You can type it as if you are talking to the person. Remember what you learned in regards to attaining the sale. Introduce yourself and then pitch the movie. You will also need to ask for the customer to buy the DVD or ticket to the movie! DAY TWO 3. Page 3- Target Market a. Describe the target audience for the movie in detail. i. You should include 3 demographics, 2 geographics, and 3 psychographics. You may bullet point this list. ii. Do not generalize; make your target market specific. iii. Write 1 paragraph, 5 sentences, explaining why your target market would enjoy this movie.-double spaced; 12 point font, Times New Roman or Arial DAY THREE 4. Page 4- Advertising a. Create a magazine advertisement for the movie. This advertisement will be used in magazines to promote the movie. Make sure it looks professional and is neat. i. Your magazine advertisement can be created by hand using printer paper or on the computer using a program of your choice. It must be in color. To get credit for the magazine advertisement it needs to 100% original! Remember to include the headline conv signature and illustration!
Expert Answer:
Related Book For
Statistics For Business & Economics
ISBN: 9781305585317
13th Edition
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
Posted Date:
Students also viewed these marketing questions
-
With a 0.16 percent chance of a stockout, what is the z-value to use in calculating safety stock? (Round your answer to two decimal points.) Use Table B.2 Resulting Z-Value
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
List three specific parts of the Case Guide, Objectives and Strategy Section (See below) that you had the most difficulty understanding. Describe your current understanding of these parts. Provide...
-
Count Dracula, the most famous vampire, rumored to have killed at least 200,000 people, was based on a real person who lived in eastern Europe about 600 years ago. He was indeed a "monster," although...
-
A model sailboat is slowly sailing west across a pond at 0.33 m/s. A gust of wind blowing at 28 south of west gives the sailboat a constant acceleration of magnitude 0.30 m/s2 during a time interval...
-
You are volunteering for a local food bank and the director has asked for your assistance. The food bank may be able to receive some state funding if the director can assemble a persuasive proposal...
-
The daily surface concentration of carbonyl sulfide on the Indian Ocean is normally distributed, with a mean of 9.1 picomoles per liter and a standard deviation of 3.5 picomoles per liter. Find the...
-
Allison Corporation acquired 90 percent of Bretton on January 1, 2016. Of Bretton's total acquisition- date fair value, $60,000 was allocated to undervalued equipment (with a 10-year remaining life)...
-
Part 1. Tom and Jerry are partners who share profits and losses in a ratio of 2:3, respectively, and have the following capital balances on Sept. 30, 2021. Tom, Capital, P 100,000 credit and Jerry,...
-
in Great Britain and Canada, 50% of physicians are generaists. In the United States, approximately one third of physicians are generalists general and family practitioners. general internists, and...
-
How modern managerial accounting practices help companies grow Companies can find new ways to grow through forward-looking managerial accounting approaches. Improving business performance and...
-
What does Erica Olsen identify as the steps in the strategic planning process? How does the approach to strategic planning outlined by Erica Olsen in the video differ from the approach outlined in...
-
7. Stark Industries is a monopolistic competitor. It has fixed costs of $1,000 per month and a constant marginal cost of $1 per unit of production. (Hint: TC = FC + (MCQ)) a. If Stark Industries...
-
We had to read Leader-Member Exchange 'LMX' What Is It and Why You Should Care here:...
-
16 The total production cost for 20,000 units was P21,000 and the total production cost for making 50,000 units was P34,000. Once production exceeds 25,000 units, additional fixed costs of P4,000...
-
The total time taken to manufacture the first unit of Product A by Beta, Inc., was 8 0 hours. The learning rate applicable to Beta, Inc., was 9 0 % . Determine the time taken to manufacture the...
-
Design an experiment to demonstrate that RNA transcripts are synthesized in the nucleus of eukaryotes and are subsequently transported to the cytoplasm.
-
A factorial experiment was designed to test for any significant differences in the time needed to perform English to foreign language translations with two computerized language translators. Because...
-
Is the number of square feet of living space a good predictor of a house's selling price? The following data show the square footage and selling price for fifteen houses in Winston Salem, North...
-
a. What is the average cost for the tablets? b. Compare the average cost of tablets with a Windows operating system to the average cost of tablets with an Android operating system. c. What percentage...
-
Claudia Vargas is contemplating the purchase of a machine that would be used in her business. The following estimates are available: Required: Determine the payback period for the machine purchase....
-
Cesar Nieto is contemplating the purchase of a machine that would be used in his business. The following estimates are available: Required: Determine the payback period for the machine purchase....
-
Veronica Torres is considering opening a ceramic studio. She has determined that it would require an investment of $14,000 to open the store. She believes that the cash inflows would grow each year...
Study smarter with the SolutionInn App