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Objective: evaluate alternative pricing strategies to enter multiple markets with a new product innovation Calculate the economic value of IVM, considering the features, benefits and

Objective: evaluate alternative pricing strategies to enter multiple markets with a new product innovation Calculate the economic value of IVM, considering the features, benefits and differentiation between IVM and IVF Assess the price sensitivity of demand for IVM in each country. How does elasticity differ from country to country and why does it matter

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