Objective: Implementation of a balanced scorecard, corporate sustainability, and value creation Background: LEGO Group is a privately owned company that is located in Denmark. The company is still owned by the original family since it commenced back in 1332. It is considered to be the largest toymaker in the world. The LEGO brick is central to the product the company sells. The LEGO brick launched back in 1353 and to this day even though there has been significant development of the product, the interlocking and connecting 'brick' remains the same. LEGO's activities include the mass production of interlocking bricks predominately made from plastic. The company also has several amusement parks around the world and operates approximately 333 retail stores throughout the world. LEGO employs more than 24,434 people in 2321 worldwide. Group revenue in 2322 jumped to approximately 3.? billion euros. Over the years LEGO has faced scrutiny over the effects of their plastic products on the environment and has succumbed to pressure from environmental groups such as Greenpeace: they are now looking for materials and fossil-fuel free alternatives that will have a less destructive effect on the environment. By 2333, LEGO envisages making their signature bricks using more sustainable sources of materials without compromising on the quality, safety or longevity of their product. They are working with suppliers, industry and researchers to develop new materials that will use recycled and renewable materials. (Source: htt s: www.le=o.com en-au sustainabilit re ortin= } The mission and vision for LEGO are to inspire and develop the builders of tomorrow and be a global force for Lea rning-througheplay. (Source: httgszgiwww.lego.comen-auaboutus} The business is also focused on and understands that value can be eroded overtime and they are committed to the way that capital is managed within the business. As a result of the changes to their product moving toward a more sustainable focus, the business has decided to revisit their existing balanced scorecard that was created and implemented some time ago and include in the revised version a fifth perspective dedicated to sustainability. You are the Senior Management Accountant for the LEGO company and have been assigned to assist the Project Manager of the Sustainable practices and Balanced Scorecard Implementation Project with developing and implementing a new Balanced Scorecard for the business. You have located the existing balanced scorecard in the company archives system, and this is shown below: Perspective Objectives Performance Performance measures measures Lag Indicators Lead Indicators Financial Improve profit margin Increase sales by 10% Increase revenue on last year Customer Increase market share Achieve an average Improve customer customer satisfaction satisfaction rating of 8.5/10 by 2026 Internal business Improve production Reduce the number processes processes of returned products Create new innovative products Learning and growth Improve employee Reduce employee satisfaction turnover by 10% by Develop employee skills 2025 You are guided by the LEGO leadership team and they have defined one of the key areas within the company's practices as being to "play our part in helping build a sustainable future and make a positive impact on society and the planet, which children will inherit." (source: https://www.lego.com/en-au/aboutus) Required 1. A recommended balanced scorecard for LEGO by presenting the four perspectives of the balanced scorecard and, using the existing performance objectives and measures, identify two (2) new measures for each perspective that are likely to be important to LEGO to meet its objectives. Ensure that you include one new lag and one new lead indicator for each perspective. 2. Provide justification for each new measure you have identified in part 1 and how you perceive it will meet the objectives for that perspective by providing examples within your discussion that are relevant to LEGO. 3. Due to LEGO's commitment to the environment and sustainability, provide a fifth perspective for the business related to sustainability incorporating two (2) performance objectives and three (3) measures for each objective identified. Ensure that you state if the measures are lag or lead indicators. Provide a justification as to how these measures will improve the financial performance of the business. 4. Outline four (4) risks to LEGO that they would need to consider to ensure its successful implementation. Your discussion of the risks needs to be relevant to LEGO and should use examples to enhance the identification of the risks.5. Provide an outline to LEGO as to how they can use the 6 Capitals model to successfully avoid value erosion. Provide a minimum of three (3) examples for each capital that relates to the LEGO company and a brief discussion on how each of your examples is relevant to Lego and each element of the 6 Capitals model. To determine the long-term strategic objectives of LEGO, conduct your own research and utilise website links made available to you in the footnotes to this instruction document