Objective:

• Perform a comprehensive micro-analysis on a listed on the Jamaica Stock Exchange. The company is Wisynco

Methodology:

• Identify and approach main stakeholders, including the company's owner, manager, select customers, and industry experts.
• Conduct interviews with each stakeholder, utilizing a combination of open-ended and close-ended questions to gain their perspectives.
• Analyze the interview data, extracting key strengths, weaknesses, opportunities, and threats to conduct a micro analysis of the company.
• Deliver a twenty-minute presentation of your findings to your classmates.

Guiding Questions:

Customer Analysis:

This part of the task requires carrying out interviews with a minimum of ten customers of the company. The objective is to

• Summarize the key points from the interviews
• Assess the strength/weakness of the firm based on the power of its buyers.
• Use the determinants of elasticity to determine whether the demand for the company's product/service is elastic or inelastic.
• Explain how price changes could potentially impact the company's revenue.
• explain how changes in the prices and changes in income would affect the consumer budget constraint and choice of goods.

Interview Questions

1. What is your age?
2. What is your gender?
3. How often do you purchase the company's produce (daily, weekly, monthly etc.)?
4. What is your average dollar spending at the company?
5. What is the maximum price you are willing to pay for the product/service you purchase from the company?
6. If the price of the product increase by 20% by what percentage would you adjust the quantity you purchase?

(3 slides maximum - 15 marks)

Customer Behavior and Substitute Products' Impact on Equilibrium

This part of the task requires carrying out interviews with a minimum of ten customers of the company. The objective is to

• summarize the outcomes of these interviews,
• analyze the influence of buyers, and
• employ demand and supply graphs to assess shifts in equilibrium

Interview Questions

1. Can you identify the main substitutes available in the market?
2. is it easy or difficult for the firm's customers to switch to another supplier? Explain
3. What factors would make you switch to a substitute product/service over your current choice?
4. Do you perceive any significant differences in quality between the current product/service and potential substitutes? If so, what are these differences?
5. How do the prices of the current product/service and its substitutes compare?
6. Would you be willing to pay more for the current product/service, or are you price-sensitive?

(3 slides maximum - 10 marks)

Customer Behavior and Complementary Products' Impact on Equilibrium

This part of the task requires carrying out interviews with a minimum of ten customers of the company. The objective is to

• summarize the outcomes of these interviews,
• analyze the influence of buyers, and
• employ demand and supply graphs to assess shifts in equilibrium

Interview Questions

1. Can you identify the alternative complementary products/services that could potentially enhance your experience with the main product/service?
2. How often do you use complementary products/services alongside the main product/service you currently use? (e.g., always, often, occasionally, rarely, never)
3. Would you still use the current main product/service if the complementary products/services you typically use were not available? Why or why not?
4. If the cost of the complementary product increase significantly will that influence your decision to purchase the company's product?
5. Have you ever switched to a different main product/service due to the availability or quality of its complementary products/services?

(3 slides maximum - 10 marks)

Conclusion and Recommendations

• Based on your analysis summarize the main strengths and weaknesses of the company
• Identify the major opportunities or threats facing the firm.
• Recommend three ways in which the company can improve its competitiveness and become more efficient.
• Give three reasons why you would or would not invest in this company.

(2 slides maximum 10 marks)