Objective: The objective of this task is to create a strategic social media calendar for Canada's Wonderland, per the brief you prepared for Assignment 2. You will build on various strategies that we've discussed throughout the term. The idea is to assume you're working for the brand in the marketing department and you're tasked with coming up with a creative plan. We discussed various creative elements and strategies each week in class - this is your chance to put it all together For this task, you will create: 1. One-month social media calendar (mid-April to mid-May 2022) 2. 2-page summary explaining calendar 3. THREE pieces of marketing content Tips to keep in mind: Social Media Calendar is a daily calendar and should have something on every day Use the W22 Social Media Calendar template Do NOT cut/paste the same copy in each square of your calendar The summary report should explain your strategies so a marketing team could understand your thought process and implement your plan Examples of Social Media marketing content: Instagram story series (minimum of THREE frames complete with hashtags, tags and call-to-action) Instagram in-feed video (max. 1-minute explaining contest, brand, product etc complete with caption) IGTV video (minimum 2 minutes) YouTube video with video description Email (draft the email complete with graphics, images, call-to-action) Twitter contest/giveaway (complete with hashtags and call-to-action and any necessary visuals) Facebook Sponsored Post (complete with images, call-to-action, hashtags, sponsored tag) . Linkedin Sponsored In Mail Post (complete with images, call-to-action, hashtags, sponsored tag) Facebook Post (complete with images, call-to-action, hashtags, sponsored tag) Facebook Video Post Snap Chat video series (three frames) . Season Pass Details Gart Wonderland Wonderland Wonderland AL 2003 20122 2022 GOLD PASS $6.90/mo* $9.54/mo* Buy Now $18.36/mo* Buy Now Buy Now LP f 2022 Platinum Pass tay Payment United to any wonderland in 2002 Und so on Works 2022 Season Pass any Payment Plan med Vse to Canada Wonderland in 2036 2032 United Visits to Slash Woris in 2021 2022 overty Times tay try to Sush World Edusive Season Appreciation Events Food Merchandiscounts bring A Frendiscounts Admission to Camo Spooky in 2021 2022 x Admision to owen Haut 2021 2022 X Admission to Winterfest in 2021 62092 X Free Season con Paling * Admision to Al Cedar Fal Paris 2022 Gold Pass Ray Payment un med to Canada Wonderland in 2021 2022 Unlimited to as won in 2021 2022 se aty dem Early Entry to Spans World ve Seasons Appreciation Food Merchandiscount Afrodiscounts Admission to Camp Spooky 2021 2022 Antown Haunt in 2001 2002 Admission to Werfest in 2001 heartyode Early Emerytos Works ve Son Appreciation Events Food Merchandise Descounts Friends mission to Came Scooby in Admonto Hoween Haunt in 2021 2022 Admiento Westin 2001 52022 Free Soon Pag Admission to Al Cedar Park Xonang Pang x Aion to Al Cedar Parts Note: 1-day admission ticket to the park is $39.99 + taxes & fees
