Objective: To analyze a specific marketing challenge or opportunity that a real$-$world company is currently facing and propose a managerial strategy to address it$.$

$$ Components:

Introduction $(\frac{1}{4}$ page$)$: Briefly state the company chosen, the specific marketing challenge or opportunity, and why it's relevant to a managerial audience.

Context and Challenge $(1/4$ page$)$:

Quickly outline the company's market context and the challenge or opportunity at hand.

Include one key statistic or piece of data to highlight its significance.

Managerial Analysis $(3/4$ page$)$

Discuss how the challenge affects the $4$P$\text{'}$s of Marketing $($Product$,$ Price, Place, Promotion$)$ from a managerial perspective.

Describe the managerial implications: How does this challenge affect decision$-$making? What risks or opportunities does it present to management?

Strategic Recommendation $(1/2$ page$)$

Offer a specific, actionable recommendation aimed at addressing the challenge from a managerial standpoint.

Briefly outline steps for implementation and expected outcomes.

Conclusion $(\frac{1}{8}$ page$)$:

Quickly reiterate the challenge and your recommendation, emphasizing its managerial significance.

BUDGET:

I am theoretically providing you $$100,000$ budget to launch your product$/$service$.$

Show me your best ROI $($return on investment$)$ for your product$/$service from the marketing dollars spent.

One page maximum

Has to be in TABLE format.

Format

PAGES:

Main paper: $2$ pages

Budget: $1$ page

References: Upto $2$ pages

Double$-$spaced, $12-$point Times New Roman font.

APA, MLA, or Chicago citation style $($References can be footnotes to conserve space or listed at the end if it doesn't exceed the page limit$).$

References page not included in the $2$ page paper limit $($page $3$ and onwards$).$

Given the brevity of the paper, each sentence should be highly focused and geared toward managerial implications and decisions. It's crucial to stick to the most important points and make every word count. You are encouraged to review and revise multiple times to achieve this