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Objective: To create a business opportunity for an American consumer product in a foreign country. This assignment involves choosing a consumer product that is used
Objective: To create a business opportunity for an American consumer product in a foreign country. This assignment involves choosing a consumer product that is used in this country, selecting a foreign country in which to introduce it and explaining how you would introduce it in the foreign country. For example, lets say that we want to take motor scooters and introduce them in Bolivia. We would need to consider such things as: disposable incomecould the population afford to buy them; roadsare road surfaces appropriate to use motor scooters; size of marketare there enough people in the age range that would be potential consumers; competitorsare there other motor bike dealers already there; political climateis there about to be an overthrow of the government in the country? Listed below are the areas that you should consider in your report. Not all areas will be included in each paper but you should think about each one to see if it applies to your product and your country. For more information, refer to www.state.gov, select country background. Topic Areas: 1. Size of market (demographics, socioeconomic state, urban/rural) 2. Sociocultural acceptance of productis adaptation necessary. 3. Legal/bureaucratic environment (imports, local manufacture, taxation) 4. Competition in market 5. Economic and political climate for foreign business 6. Methods for marketing and distribution (4 Ps) 7. Managerial and labor climate 8. Financial viability (currency translation) Scope of assignment: The assignment should include an introduction explaining country, product, and discussion of the relevant topic areas from the list above (and any other factors that may be relevant for your product or country). The assignment should be approximately 5-6 pages
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