Objective

To provide you with an opportunity to identify and analyse and organisation's marketing plan and relevant policies and procedures.

Question 2: What are eight suggested topics in a marketing plan?

Question 4: What are the principles of policies and procedures?

Question 5: How would you apply your answer to the above question to marketing?

Question 6 :what is meant by the term Niche Marketing?

Objective

To provide you with an opportunity to monitor marketing activities, and review and amend the activity plan as required.

Question 1: Why do you think you need to monitor marketing activities?

Question 2a: What are seven aspects that should be kept track of when reviewing marketing activities?

Question 2b: expand on four of your above answers.

Question 3: I what are four factors that you should keep in mind when evaluating effectiveness.

Objective

To provide you with an opportunity to review marketing activities against expected outcomes and record identified improvements.

Question 1: Approximately how often should you review marketing activities?

Question 2: What are the steps to review marketing?

Question 3: What are the five steps to improve marketing strategies?

Objective

To provide you with an opportunity to prepare reports of marketing activities and communicate to relevant enterprise personnel.

Question 1: What is a marketing report?

Question 2: What must a marketing report contain?

Question 3: In this section we gave you 20 ways that you could effectively communicate in the workplace, choose five of them and provide your own examples on how this has happened to you in the past, or how can you work with your staff in the future.