Objectives 0 assess the relative strengths and weaknesses of a successful business, 0 identify the opportunities of a company within its industry, and 0 identify potential threats to a company from a variety of sources and circumstances. Instructions 1. Review the company posted by your Professor at the end of Unit 4 in the 'Course Bulletins and News' section of the course. 2. Prepare a report that includes: a. The background to the company and its situation and relevance to the industry (or industries) it is associated with. b. A SWOT analysis ofthe company, indicating its strengths and weaknesses, as well as opportunities it has going for it, and any threats facing it. 3. The report should be a maximum of 5 pages double spaced (excluding title page and reference page), and should follow APA referencing style. 4. A minimum of 4 academic references should be included