Objectives

demonstrating clear knowledge of the main strategic issues and major management concepts in a major global sports industry

Conclude the assignment by demonstrating the arising and future challenges facing Formula 1 in light of recent development

Core

Presenting how Formula 1 is an industry that generates massive amounts of money through media, sponsorships, gate receipts etc...but due to recent crises it has faced in the recent years it appears that it is losing its appeal to sponsors and fans

Research case studies that features F1

Demonstrate and present an opinion about Formula one's core business and values

Assess the potential success that the industry might have due to the reformation actions that are taken under their new business model

How is it possible for this industry to get a come back