Objectives & Strategies - Overview / Summary (CHART)

SMART Objectives (that you can monitor) and the strategies (that will drive results).

Product Name: TD Aeroplan Visa Infinite Card

Questions

1) f you have a revenue target - what impacts, it to the most? Is it frequency of use or dollar value of purchases (e.g. credit card).

2) You will have specific objectives and strategies for each of your marketing mix elements, so these are your over-arching goals and strategies. How do you define this, i.e. cheapest, best value, best service, and what strategies will you need to deploy to ensure this?