Objectives:

The main aim of this assignment is to gather, analyze and use information to generate strategies and suggest improvements for the business. Moreover, you are also required to explain the major requirement for implementing the selected strategy or improvements.

Students Learning Outcomes

1. Analyze a firms internal and external environments.

2. Formulate feasible alternative strategies

3. Distinguish between the different types of strategies organizations can develop and implement

4. Explain the requirements for effective strategy implementation.

Description of the Tool:

Students are presented with a hypothetical business case. The organization is facing many difficulties; Students are required to work on individual basis. Students are required to use the data provided and to collect additional information about the relevant industry in Al Buraimi region. Moreover, they should generate strategies in order to improve the burgers shop performance.

Read the following case and do the tasks above

Suppose you are a manager at a burger shop in AL Buraimi; the shops name is Burger Corner. The burger shop is not doing well at the moment due to many problems. You have been appointed recently as the manager for the burger shop in order to improve the situation. You need to borrow some money from Bank Muscat and you know that they will ask you for SWOT analysis and a brief report to convince them that you know what you are doing Use the following facts in you analysis:

Facts:

- Plenty of green land around the burger shop (owned by the shop)

- Inadequate car park

- A lot of road work is going on along the way to the shop.

- The shop location is 1 Kilometer after Lulu Hypermarket

- A five-star hotel is being built next to the burger shop

-There are two shopping centers are being built next the shop

- the weather will be particularly bad during the coming two years

- Major road work in front of the restaurant is underway and will last for at least 6 months

- Covid-19 is expected to continue for the few coming few years.

- Your current customers complain that is always difficult to find a taxi by the Burger shop

- Most of your staff members lack good communication skills.

- The shop building and furniture is very old.

Based on the facts listed above and information collected by you related to food industry in Al Buraimi region, you should do the following.

Task 1

Apply porter five forces model to your burger shop and remember that this model was devised by Michael Porter to describe forces that shape competition within an industry and help to identify strategic opportunities and threats. The stronger each of these forces is, the more established companies are limited in their ability to raise prices and gain greater profits. A strong competitive force is a threat because it depresses profits. A weak competitive force is an opportunity because it allows the company to earn greater returns.

For each force, state the level of the threat (High, Moderate, or Low) and justify your answer. Use the facts provided and the rest you can make up using your imagination.

Task 2

Prepare a list of all factors identifying the strengths, weakness opportunities or threats.

Task 3

Prepare a SWOT Matrix to generate alternative strategies. Suggest, at least five strategies to help improve the situation of your Burger Corner.