Objectives The objectives of this assignment are: 1) to develop your ability to identify critical business issues that need to be addressed by an organization and 2) to develop your ability to succinctly and persuasively present both your analysis and your point of view. Assignment Read the attached article from the Wall Street Journal, 'Peloton's Quarterly Loss Tops $1.2 Billion as Bike, Treadmill Sales Plunge'. Conduct a situation analysis to better understand the potential reasons for Peloton's recent performance. Your situation analysis should include an assessment of both the internal and external environment. You are asked to develop an "Analysis Paper" using the approach that was discussed in class. Required Analysis: 1. Read the article and use the frameworks that we discussed in class to structure your situation analysis. 2. Read the additional research that was obtained from the Temple University Library. You DO NOT need to conduct any additional research. These articles will provide you with all of the information that you need to conduct your analysis. 3. Your introduction should 1) specifically describe Peloton's performance problems, and 2) tell the reader what your report will cover. 4. The body of the report should identify and describe all of the potential reasons for Peloton's recent poor performance. 5. Summarize your analysis and offer your opinion of the primary reasons for Peloton's recent performance.