OBSD UNIVERSITY OF TECHNOLOGY AND APPLIED SCIENCE, NIZWA SEMESTER 2/AY 2020-2021 BAMK1205 Principles of Marketing ASSIGNMENT-1 Outcomes Covered: 5. Understand various concepts related to marketing mix of an organization. Graduate Attributes Covered 1. Effective Communication active listening critical reading confident speaking and focused writing 2. Scholastic rigor & practical competence creative thinking, problem solving, analytical thinking, time management, dexterousness and knowledgeability Assignment 1. Choose any consumer durable company and list down all the products and product variants produced by the company. For each product, mention the current market price. Further, find out all types of promotional strategies used by the company. For print advertisements, include the pictures in your assignment and for video advertisements, paste the YouTube links in the advertisement (5 Marks) 2. What marketing strategies will you adopt to promote Oman tourism at an international level? (5 Marks) Instructions 1. Upload your Answers in the moodle on or before 014 March 2021 individually, 2. Save your file with Course Code and Name & Your ID 3. The assignment must be in PDF / Microsoft word format only 4. Any form of cheating is punishable. Students who cheat will be treated according to the Plagiarism and Academic Integrity Policies 5. Assignments submitted after the deadline will be marked nero. 6. Typography Font style Times New Roman / Tahoma Calibri Font size Line spacing :1.5 Paper size : A4 1 OBSD UNIVERSITY OF TECHNOLOGY AND APPLIED SCIENCE, NIZWA SEMESTER 2/AY 2020-2021 BAMK1205 Principles of Marketing ASSIGNMENT-1 Outcomes Covered: 5. Understand various concepts related to marketing mix of an organization. Graduate Attributes Covered 1. Effective Communication active listening critical reading confident speaking and focused writing 2. Scholastic rigor & practical competence creative thinking, problem solving, analytical thinking, time management, dexterousness and knowledgeability Assignment 1. Choose any consumer durable company and list down all the products and product variants produced by the company. For each product, mention the current market price. Further, find out all types of promotional strategies used by the company. For print advertisements, include the pictures in your assignment and for video advertisements, paste the YouTube links in the advertisement (5 Marks) 2. What marketing strategies will you adopt to promote Oman tourism at an international level? (5 Marks) Instructions 1. Upload your Answers in the moodle on or before 014 March 2021 individually, 2. Save your file with Course Code and Name & Your ID 3. The assignment must be in PDF / Microsoft word format only 4. Any form of cheating is punishable. Students who cheat will be treated according to the Plagiarism and Academic Integrity Policies 5. Assignments submitted after the deadline will be marked nero. 6. Typography Font style Times New Roman / Tahoma Calibri Font size Line spacing :1.5 Paper size : A4 1
