Ochil is an engineering manufacturing company specialising in the production of mobile machinery for the construction industry. The company has identified and defined a market in which it wishes to operate. This will provide a new focus for an existing product range. Ochil has identified a number of key competitors and intends to focus on close cooperation with its customers in providing products to meet their specific design and quality requirements. Efforts will be made to improve the effectiveness of all aspects of the cycle, from product design to aftersales service to customers. This will require inputs from a number of departments in the achievement of the specific goals of the new proposal. Efforts will be made to improve productivity in conjunction with increased flexibility of methods. The company is considering the implementation of a new performance measurement system in an attempt to make a clear link between performance and strategy and to be flexible and adapt to an ever changing business environment. The directors are therefore considering implementing the performance pyramid