Od, better because consumers pay a lower price and potentially get product variety QUESTION 6 A company with a strong brand identity (e.g. Apple, Woolworths, Rolex watches, AC / DC or Nivarna bands, etc ,etc); O a, Conveys to customers an implicit guarantee of a product's quality. O b. Promises consistency to customers, c. All of these statements are true. O d. Can perpetuate perceptions (i.e. real and imagined assessments) of quality or product differences QUESTION 7