Odd-Even evaluating Odd-Even evaluating is frequently utilized by dealers to depict their items to be either less expensive or more costly then their real worth. Merchants going after cost touchy shoppers, will fix their item cost to be odd. A genuine illustration of this can be seen in many stores where rather than estimating milo at 5, it would be composed as 4.99. Conversely, venders going after shoppers with low cost responsiveness, will fix their item cost to be even. For instance, frequently in upscale retail locations, purses will be valued at 1250 rather than 1249.99.[11]