ode: MKTG 116 ame: Principles of Marketing COLLEGE CENTENNIA TG116 Assignment #1: Evaluating Market Strategy and the Environment Assignment Type: Individual Written Assignment Due Date: During Module 5, see Module 5 for instructions and due date Grading: Total 25 Marks, Worth 12.5% of Final Grade Submission: An electronic version of the assignment in a word.doc (not PDF) is due in the Assignment Folder in eCentennial by the time specified by your professor. Any late submissions will receive a -15% penalty per day. Learning Outcome I Evaluate a *company's CANADIAN strategy and CANADIAN market position by applying key marketing concepts as they relate to the external competitive environment, the strategic direction and internal environment of the company being considered. ""The company must do regular business in Canada with an active Canadian marketing presence. Assignment Requirements In this assignment, you will be putting to practice the lessons from weeks 1 and 2 on the Marketing Environment and Strategic Planning. Select a *"company that you know well or would like to get to know more about. The company must produce an actual product. Good examples are Samsung, Apple, Dove, Nike, Frito-Lay, Pepsi, Porsche. These companies manufacture products that are sold to the customer, either directly through their own stores and websites and/or through partners such as grocery stores, electronics stores, etc. Do not select a company like Best Buy that sells products produced by other manufacturers. The company must do regular business in Canada with an active Canadian marketing presence. Prepare a written report that answers the following questions. Organize your report by using the same question numbers and headings as outlined below: Please answer the following questions: Question 1: Company Background (approximately 12 page) 5 Marks a. Provide the name of your company and a short outline of their business. Information that you could include here is: What the company does, their mission/vision, notable new products they have created, your thoughts on what they do well and not so well. You can find this by researching the company's website and annual reports or general news articles