Question
Of 100,000 customers who were active in 2005, 60,000 are still active in 2006, the average retention rate is: Question 2 options: It can't be
Of 100,000 customers who were active in 2005, 60,000 are still active in 2006, the average retention rate is:
Question 2 options:
It can't be determined since the initial 100,000 have not been segmented into cohorts
40%
1 X .9 X .6 = 54%
60%
None of the above
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A First Course in Quantitative Finance
Authors: Thomas Mazzoni
1st edition
9781108411431, 978-1108419574
