of choose from among those Edward Jones is an investment firm where there is direct contact between the customer and server. There are a number of investment options available and an investment options to create a recommended portfolio for each individual customer based on the customer's assets, Investment objectives, and version to risk As shown on the Service System Design Matrix in the text, the type of service being delivered is Total customization b. Face-to-face, tight specs Mail contact Face-to-face, loose specs Personalized interaction