of different types of advertisements on persuasiveness (in terms of buying a product). She has 10 participants rate four types of advertisements - depict people in traditional gender roles (traditional ads), people as sex-objects (erotic ads), paid high-profile celebrities (celebrities), or product oriented with no humans in the ad (control ads). Participants rate the full-page color advertisements from several magazines on a variety of characteristics, such as color, layout, attractiveness, and persuasiveness, to distract the students from the true purpose of the experiment. The researcher is only interested in the 20-point persuasiveness scale (1 = not at all persuasive to 20 = very persuasive). The results are presented below: Advertisement Types Trad Erotic Celeb Product 15 13 17 15 14 14 16 17 12 12 18 15 16 14 19 15 15 15 17 15 17 16 19 13 14 14 18 14 13 13 17 16 14 13 16 17 16 15 18 16 Use Scenario #2 to answer the following questions (3 pts each = 9 pts): 9. What is the Independent Variable ("Factor") in this scenario? How many levels and what are they? The "Factor" in this scenario is the type of advertisement. There are 4 levels, and they are: a. Traditional ads, b. Erotic's ads,c.Celebrity ads, and d. Product-oriented ads. 10. How many participants are in the study? There are 10 participants in the study. 11. State a non-directional alternative hypothesis for the study. There is a difference in the persuasiveness in the ratings among the four types of adverti