Of the 30 customer surveys that were sent out, 16 customers responded to the survey with the findings as follows:

Response time

Average rating: 6

Three comments received as follows:

I really like your services but do find the length of time you take to respond to be annoying.

Quicker response time would be better.

Why not introduce clear service standards so we as customers know when we can expect you to respond.

Professional service

Average rating: 9

No additional comments

Value for money

Average rating: 8

One comment as follows:

The prices of your services are higher than most accountants, but I think the are worth it.

Additional services

I think employing additional accountants would improve service time.

A bookkeeper would be a welcome addition to your business.

I'd also like to use the services of a bookkeeper within your company.

1.Send out short email to your clients.

Review the survey results, analyse the issues and research the Internet to identify how other similar companies address such issues. Then send out a short email to your clients with the results of the survey and your intended actions.

The text of your email should be in grammatically correct English, written in an appropriate (polite, business-like) style.

The text should explain the purpose of the email and clearly identify the outcomes of the survey and your response.