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Of the 320 million people in the United States, 40% drink coffee. They drink an average of 2 cups per day. 35% prefer decaf coffee.

Of the 320 million people in the United States, 40% drink coffee. They drink an average of 2 cups per day. 35% prefer decaf coffee. You have 5% market coverage in the United States. What is the annual market size for cups of decaf coffee in your market area?

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