Of the characteristics of a culture of innovation, which does the opening Google vignette specifically address? Which of these appear to be most important for Google? Elaborate sufficiently to show your logic and your detailed knowledge of the concepts.

Which of the characteristics of a market$-$oriented company does the Buckman Labs vignette best describe? Are any major pieces missing?

 $($See also the Goomzee end$-$of$-$book minicase for an illustration of these four characteristics.$)$ 

$3.$  Is cross$-$functional teamwork necessary to achieving an optimal level of market orientation? Why or why not?