Question
Of the four classic change articles we studied, which most argues for making use of both the hard and the soft approaches to organizational change?
Of the four classic change articles we studied, which most argues for making use of both the "hard" and the "soft" approaches to organizational change?
Group of answer choices
Abrahamson: Change without Pain
Duck: The Art of Balancing
Beer and Nohria: Cracking the Code of Change
Kotter: Why Transformation Efforts Fail
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Strategic Brand Management
Authors: Alexander Chernev
3rd Edition
193657263X, 9781936572632
