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Of the four major activities in scenario planning, which involves group members gathering quantitative data about facts and trends as well as qualitative data about
Of the four major activities in scenario planning, which involves group members gathering quantitative data about facts and trends as well as qualitative data about views of the future from organizational members? Question 21 options: 1) laying the environmental-analysis foundation 2) moving from scenarios to a decision 3) creating the scenarios 4) getting started
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
