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Of the list of KPIs shown below, indicate which would be considered to be marketing performance KPIs, and which would not be. 1. Conversion Rate

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Of the list of KPIs shown below, indicate which would be considered to be marketing performance KPIs, and which would not be. 1. Conversion Rate 2. Cost per Lead 3. Page Views and Bounce Rate 4. Process Waste Level 5. Employee Satisfaction Index 6. Brand Equity 7. Customer Online Engagement Level 8. Order Fulfilment Cycle Time Marketing Performance KPI? Yes No

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