Of the seven primary motivations for mobile app usage, which one do people spend the most amount of time on each month? A) need for shopping B) need for accomplishing C) need for self-expression D) need for "me time" E) need for socializing In a competitive market, perceived value is determined by consumers mostly A) by weighing primary versus secondary benefits. B) by trying out different products. C) through brand association and brand licensing. D) in relation to the value of its close competitors. E) by quantitative analysis of brand personalities Julia's is an upscale women's clothing store. Prices are based on customers beliefs about the value of the clothing. The store focuses on a limited target market and provides excellent customer service. Julia's is using a _________ pricing strategy. A) maximizing profits B) customer-oriented C) status quo D) target return E) target profit Cora will be a bridesmaid next summer, and she purchased her dress online. The next time she turned on her computer. Cora was surprised to see special offers for matching accessories. This is an example of which marketing strategy? A) personal selling B) direct marketing C) sales promotions D) media advertising E) public relations Natalie operates on a pretty tight budget. She is a price-conscious shopper and usually buys or generic brands to save money. Recently, however, Natalie was given a pretty substantial As such, she has altered her shopping patterns and now regularly buys more expensive, name-brand goods. This is an example of A) the price inelasticity coefficient. B) the target return effect. C) the income effect. D) cross price elasticity E) the substitution effect