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Offensive Tactics Frontal Attack Flank Attack Bypass Attack Encirclement Attack Guerrilla Marketing Defensive Tactics Raise structural barriers Increase expected retailation Lower the inducement for attack

Offensive Tactics

Frontal Attack

Flank Attack

Bypass Attack

Encirclement Attack

Guerrilla Marketing

Defensive Tactics

Raise structural barriers

Increase expected retailation

Lower the inducement for attack

Question

In your opinion, the Costa Coffee company carries out an offensive or defensive strategy? what tactics costa coffee use and explain the reason why. please include examples

Costa Coffee Website: https://us.costacoffee.com/

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