Often, business consultants do research and use the research results to support their recommended changes. Consultants do often research on customer loyalty and measure loyalty. The client managers can ask, "did you measure loyalty as we defined loyalty?"

As a consultant or a researcher, you need to ask yourself when measuring behavioral variables, $"$do we measure what we intend to measure," which mean, $"$is the measure $\_\_\_\_\_\_\_\_\_?"$

Group of answer choices

reliable

statistical

valid

sensitive