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________ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing. Mixed-media approaches Web services Spillover media
________ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing. Mixed-media approaches Web services Spillover media Value-added packages Media scheduling
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
