Often when marketers think of Brand Managers, they think of positions in Consumer Packaged Goods (CPG), e.g. Brand Manager of Tide, Bravo Spaghetti Sauce etc. My husband and I both started our careers as Brand Managers of CPG firms and loved what we did! We developed advertising and promotion campaigns, launched new products, worked with ad agencies, developed brand marketing plans, went on cross-Canada sales meetings to present to regional sales force, and much more. It was a life of constant action and exciting challenge.

What if you could be a Brand Manager of an airline? How cool would that be!

In this post, please share the following:

• Three significant insights or 'aha moments' - what you learned from Mariam that surprised you.
• If you would want her job and why.