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oGreen Inc. has supercenters worldwide. Lee Smith, chief executive officer ( CEO ) , was troubledbecause of the recent negative coverage of the company by
oGreen Inc. has supercenters worldwide. Lee Smith, chief executive officer CEO was troubledbecause of the recent negative coverage of the company by media and activists. Specific criticismsincluded GoGreens connections to human rights abuses associated with working conditions at theirstores. During this period of criticism, a hurricane struck the Gulf Coast. One store manager of aGoGreen branch in the Gulf Coast went out of her way to help the community in need and providedpeople with essential supplies from the GoGreen store. The media and activists took notice of thisincident and praised the company for its efforts. This brought in some positive media coverage forGoGreen.After this incident, Lee decided to change the companys focus to improve the brand image ofGoGreen in the eyes of public. The company decided to focus on three Ps profit, people, andplanet. Lee believes that including people and planet along with profit will also justify the companyname. Specifically, GoGreen decided to include sustainability as a part of the companys strategy andestablished four new goalsminimizing waste, using renewable energy, enhancing customer safety,and selling sustainable environmentally friendly products. With these goals, the CEO launched oneof the companys biggest sustainability initiatives. One of the several initiatives focused on energysavings. The company plans to overhaul its refriger
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