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Ohanlon Corporation manufactures numerous products, one of which is called Delta-27. The company has provided the following data about this product: Unit sales (a) 218,000

Ohanlon Corporation manufactures numerous products, one of which is called Delta-27. The company has provided the following data about this product:

Unit sales (a) 218,000
Selling price per unit $ 62.00
Variable cost per unit 41.00
Contribution margin per unit (b) $ 21.00
Total contribution margin (a) x (b) $ 4,578,000
Traceable fixed expense 3,550,000
Net operating income $ 1,028,000

Required:

a. Management is considering increasing the price of Delta-27 by 5%, from $62.00 to $65.10. The companys marketing managers estimate that this price hike would decrease unit sales by 10%, from 218,000 units to 196,200 units. Assuming that the total traceable fixed expense does not change, what net operating income will Delta-27 earn at a price of $65.10 if this sales forecast is correct?

b. Assuming that the total traceable fixed expense does not change, if Ohanlon increases the price of Delta-27 to $65.10, what percentage change in unit sales would provide the same net operating income that it currently earns at a price of $62.00?

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