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ohn is the groundskeeper for a golf course. He recommends the kind of grass to grow and how to maintain it. The golf pro and

ohn is the groundskeeper for a golf course. He recommends the kind of grass to grow and how to maintain it. The golf pro and club manager consult with him about what new equipment the club needs to maintain the fairways and greens, including mowers, aerators, and chemicals. John plays the role of a(n) ________Blank in the buying process. Multiple Choice market maven user decider opinion leader gatekeeper

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