Ok$.$ I think we need to start by understanding how we can build a competitive advantage.

Sofia Mendoza

What do you mean by competitive advantage?

These are attributes that allow us to lower our costs.

This refers to the attributes that allow customers to perceive a higher value from our company than from others.

These are attributes that produce suggestions for online advertisements that can be put on a website.

These are attributes that focus on us being able to raise our prices.